Make Your LinkedIn Profile Magnetic

Your profile won't have much impact if someone comes across you by chance because you offer the service they need.

Your LinkedIn profile should be used just like your website, brochures or emails.

What are the steps?

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Make your LinkedIn profile a marketing tool

Make sure that you have a plan before you start. You won't be able to communicate your ideas coherently if you don't.

Focus is the key element of any marketing message. Without it, your words are meaningless. Be sure that what you are saying is relevant to the audience.

Headline

Let's begin with the Headline.

While most people will simply list their name and position, it is far more effective to tell your potential customers how you can help them.

Ask yourself:

* What is my expertise?

* What evidence can I provide to support that claim?

* Who has endorsed my actions?

* What are some standout projects you've worked on?

Now all you have to do is create a headline that includes this information. You only have 120 characters (including spaces), so be concise.

Background/summary

The background section is where you can write a summary. This section is where you can market yourself. This means that you should focus on the benefits and highlight any unique selling points that will make you stand out. If you have big-name clients, you might also want to mention them.

This section is similar to the headline section. It has a limit of 2000 characters.

Experience

This section is similar to a CV. However, instead of listing your past roles and responsibilities, tell stories about your accomplishments to make them stand out. You can show how your skills have helped other businesses overcome challenges.

Projects

This section is where you can show off your incredible work.

To show how you have helped clients, create case studies. Remember that every heading in the projects section can be clicked. This means that you can create a teaser of your case study, and then allow people to click through to find out more.

Adding media

You can also upload videos, presentations, and images to your profile. Rich media can be eye-catching and allows you to showcase examples of your work.

Conclusion

LinkedIn profiles should be more than just a resume.